How John Rood Competes With $400 Million Marketing Budgets Of Giant Competitors

It’s not every day you come across somebody that decides to start a company and intentionally go up against a giant competitor with a seemingly endless marketing budget.

John Rood did just that with his Chicago-based test preparation company NextStep Test Prep.  In this interview, John shares some of his marketing techniques that allow him to compete with the established giants of his industry.

This interview is a part of Beyond The Pedway, a site created by as a resource for creative entrepreneurs to learn from the successes and failures of others.