Aug 15, 2011

Social media fatigue is real, and so is social media event fatigue. I’m as guilty as the next geek of sifting through the endless array of tweet-ups, conferences, and webinars and thinking “will this one really add value or visibility for me or my company?’ Maybe your only criterion is that it has to have food, be free, or be happening in a certain...

Aug 11, 2011

...Essentially, Amazon had become the first manufacturer to offer advertising-subsidized hardware. Techblogs were abuzz about this entirely new concept, and some proclaimed Amazon to be paving the way for the future of gadgetry.

Jul 29, 2011

Twitter’s advertising platform is projected to generate $150 million in revenue in 2011, but what can it do for startups? Aside from charging them a dollar or two per follower with zero accountability for quality, not much. Over the past month, I have launched Promoted Account and Promoted Tweet campaigns for Latino daily deals site Descuento Libre...

Jul 28, 2011

is adding users at a steady clip – last week it had over 18 million members and it continues to climb.  The thing many people (including myself) are loving about Google+ is that it values your privacy and that it is also developing into a tool for people to have serious conversations.  Instead of the usual crap noise on Quora, where many people ask...

Jul 20, 2011

At some point in our lives we have all asked or have been asked some form of the following question: Who would win in a fight, Batman or Superman? If you’re unlucky, this will turn into a three-hour argument about the superiorities and inferiorities of each superhero and the color of Robin’s tights that ultimately ends when one of you throws a pile...

Jul 13, 2011

Last week I wrote a post about QR codes and challenged nay-sayers to get more creative with their marketing campaigns. This week, I’m introducing tech.li readers to the Los Angeles-based company daqri. Daqri is a mobile publishing platform that is using QR codes to bring relevance back to print media. But these aren’t your ordinary QR codes. To...