Aug 25, 2011

Two years ago, I had my first interaction with a fairly unknown startup, named Sharethrough, that tossed a lofty promise my way: the ability to hoist my client’s branded content to “viral video” status...

Aug 11, 2011

...Essentially, Amazon had become the first manufacturer to offer advertising-subsidized hardware. Techblogs were abuzz about this entirely new concept, and some proclaimed Amazon to be paving the way for the future of gadgetry.

Jul 14, 2011

It was by sheer willpower that I was able to finish a post this week due to an incredibly addicting new obsession of mine.  That obsession happens to be a startup named Turntable.fm.  If you’re unfamiliar with the site, it essentially carries out one of your wildest dreams: to get behind two turntables and DJ for a room full of friends, or even complete...

Jun 30, 2011

Two weeks ago, I attended the 2011 Cable Show here in Chicago – an annual conference celebrating, depending on whom you talk to, the burgeoning world of cable television.  Being someone who has worked primarily in digital media (minus my inaugural gig in advertising as a local TV and radio buyer), it was my first time making an appearance at the show. While...

Jun 16, 2011

          Two roads diverged in a wood, and I, I took the one less traveled by, and that has made all the difference.  -Robert Frost First of all, let me say congratulations!  By creating an advertising model at product launch, it would seem that you’re in the minority of companies taking the “road less traveled” for conducting business as a...